About Us

Will Buckley and Matt Dixon - We are the Co-Founders of One Percent Performance. Our simple aim is to bring you the best Electrolyte Formula to help you reach your peak.

Matt Dixon

Matt is a driven and passionate expert in the field of human performance, holding a degree in Sports Science. With a strong foundation in both academic research and practical experience, he combines cutting-edge science with a lifelong sporting background to help individuals reach their full physical potential. His deep understanding of biomechanics, physiology, and performance psychology enables him to design strategies that truly elevate how people train, recover, and perform. Whether he's working with elite athletes or everyday individuals, Matt is dedicated to unlocking the limits of human capability through science-backed, personalized approaches.

Will Buckley

Will is a former Premier League footballer whose career at the top level gave him firsthand experience of the physical demands elite sport places on the body. Having faced multiple muscle injuries throughout his playing days, he came to understand the critical role that recovery plays in long-term performance and resilience. Looking back, Will now recognises the importance of proper hydration and recovery strategies, particularly the role of electrolytes, which were often overlooked during his career. His journey has fuelled a passion for educating others on the essentials of recovery, helping today’s athletes avoid the mistakes he once made and perform at their best for longer.